How we Started

It started
at a Thanksgiving dinner in Shanghai.
Four friends. A rational problem solver, a visionary designer, a confident connector and an eco-conscious leader with a single vision: to totally transform the way people think about the products they use every day. See, products shouldn’t just be Functional… Pretty to look at OR… environmentally aware… they should be all three (and more).

products shouldn’t just be

Functional…
Pretty to look at OR…
environmentally aware...

they should be all three (and more).

AND WE THOUGHT...

With our team’s collective backgrounds in industrial design, manufacturing and sales, we knew we could develop a new way of making products and impact major changes in the industry (even if it meant starting with something as basic as cleaning tools). So we collaborated with local growers, manufacturers and distributors to refine the process from start to finish. The result? Innovative, well designed, responsibly made tools that help keep your home beautiful.

We’re not necessarily clean freaks. But we are healthy people. We are foodies and dog lovers. Adventurers and travelers. Runners and volunteers. We have a value system and methods that let us create a better way to clean, cook, shop and even live. We believe that a more responsible lifestyle benefits everyone and everything, from our neighbors and friends to the planet and resources. All we need is the right tools