Our Philosophy

Would you ever take the time to really think about your dish brush?
How it works, how long it lasts, how it’s designed to keep things mess-free at your sink and still be stunning to look at?
Maybe not, but us?

We’re obsessed by the little details

And determined to evolve the way everyday products are made. That’s why Full Circle’s four founders teamed up to create the first line of products that are as stylish as they are sensible, reducing unnecessary waste while elevating design. What started as a better way to think about products turned in to a new way of creating healthier options that inspire smarter choices. Sustainability is great, design is vital, functionality is essential, but when all three come together, that’s when things start to get really interesting. It’s not just about creating products that go back to the source and have longer lifecycles: we believe in helping folks find a more conscientious routine that’s as complete as our namesake.



What if you could keep millions of tons of plastic from landfills and oceans, just by choosing a cellulose sponge? If every US household threw away just one plastic sponge every year, 120 million products would wind up in the trash. Multiply that by the 1000 years it takes for plastic to break down and it’s absolutely mind-boggling. We set out to create better-designed products with longer lifecycles, to support small changes in your home that add up in a big way on a global scale. Impact has to be about more than smooth talk and swag, so we work hard to make sure that we’re walking the walk in every way possible.


  • Production and packing happen close to the source of our raw materials to keep transportation minimal
  • Scraps are recycled to reduce excess waste
  • Recycled and FSC certified papers are used for our marketing materials and packaging
  • Our factories are run with high standards and regular audits to ensure fair, safe conditions for our workers and surrounding environments